Halloween, despite its pagan and Celtic roots, has basically evolved into another commercial, American ‘holiday’. Australia doesn’t typically go as crazy about Halloween as Americans do, but there are definitely a few Halloween themed events going on – If you … Continue reading
So have you heard of Pozible?
No, it’s not an event happening in Melbourne – but it does help.me Zombie event in Melbourne. It’s called Patient 0, and its run by IRL Shooter. Check out their website and Facebook page. This event was also crowd-sourced on Pozible, It’s a crowd-sourcing, fund raising website for all sorts of projects and shenanigans. You may remember a reference to it in my post about Zombies (Dash of the Dead Australia had a Pozible account). It’s tagline is ‘Crowdfunding Creativity’ and its based out of Sydney and Melbourne.
Now if you don’t know what crowdfunding is, it’s basically pitching an idea (for a project, event, product etc) to the online community who can choose to donate to fund your project if they like the sound of it. Where Pozible differs from other crowdfunding sites is that it provides the possibility of offering rewards to potential donators based on how much they give. It’s an excellent tool for broadening the market for ‘investors’ in all sorts of creative projects, as well as a great indicator of market demand for certain projects.
There are tons of success stories, but then there aren’t. For example, Dash of The Dead Australia recently announced on their facebook page that they were officially cancelling the event due to sluggish fund raising and not enough time and resources to effectively market their event. They had a Pozible account and aimed to collect AUD $20,000 in pledges, but they failed to even clear $1000. Now it’s not for a lack of interest in zombie-related events, because another on, Patient 0 (a live-action zombie game by IRL Shooter) was pledged over $200,000!
How were there such starkly contrasting outcomes for two seemingly similar projects? From just observing the Websites, Pozible and Facebook pages of the two events. Patient 0 seems to have been marketed much more aggressively, in addition to that it is run by industry professionals. In other words, they have contacts and know how to use them. Also it was marketed at a specific demographic of ‘gamers’ who have a tendency to manically support something they think is cool (sorry to generalize, but i live with three of them so I’d know). It seems like the idea was well thought through before the page was launched. Contrastingly, DotD seemed a bit more amateurish – from the language, marketing style and websites. they didn’t have a proper team in place (they were calling out for volunteers on facebook and their website) and no proper details were given. Also, Patient 0 was marketed to all of Australia (even though they would initially start in Melbourne), while DotD could only promise an event in Victoria.
So had DotD Australia been a little more prepared and done some more marketing legwork, they might have been able to pull it off. Instead of just relying on a awesome idea and a Pozible page to pull it together. Hope they work it out in the future, because I would definitely pledge again!
This is a post about an upcoming event. So get out your fake blood and tear up some old clothes because Melbourne Zombie Shuffle 2012 is happening this [UPDATED] October, on Sunday the 28th.
When zombies take to the streets of Melbourne – for no apparent reason (except perhaps to block city traffic and scare the living population of Melbourne).
I’m excited because I love costumes. I love Zombies. Preparing for events like these are half the fun in my opinion. I’ve already begun to ‘brain’-storm for original zombie costume ideas. But obviously I began by being unoriginal and googled images of some of the greatest zombie costumes I can find on the internet to inspire me, and hopefully you too!
Melbourne Zombie Shuffle has their own facebook page here. Make sure to like it if you want to keep up to date with any changes, also they’ll probably post up details on on where and what time to meet up on the day. From what I can tell, they seem to be planning some kind of Zombie pub crawl (“keep your evening free!”) or at least, I’m hoping they do!
Which brings me to another upcoming event in (the area surrounding) Melbourne – Dash of the Dead Australia 2013.
Yes. You read that correctly – 2013! So it’s quite a long way off, actually they’re still trying to raise funds for it – CROWDSOURCING. But it’s on theme with the zombies and is an awesome idea, so you should know about it.
Scheduled to happen sometime next February, the Dash of the Dead (DotD) is a zombie apocalypse themed obstacle course to take place somewhere in South Eastern Victoria. The basic premise is to run, run and avoid the wave of zombies that will be released 10 minutes after you. Dodge, deceive, and don’t get caught – if you do, you become a Zombie yourself, hellbent of catching the other racers more skillful (or luckier!) than you were.
DotD is based on an American event, and is currently trying to raise funds to run it in Victoria. If you would like to donate, buy a ticket (Spectator or Runner) or attend the pre-race Zombie Panel on how to survive a zomibe apocalypse then head here now –
or you can like them on facebook or visit their