So have you heard of Pozible?
No, it’s not an event happening in Melbourne – but it does help.me Zombie event in Melbourne. It’s called Patient 0, and its run by IRL Shooter. Check out their website and Facebook page. This event was also crowd-sourced on Pozible, It’s a crowd-sourcing, fund raising website for all sorts of projects and shenanigans. You may remember a reference to it in my post about Zombies (Dash of the Dead Australia had a Pozible account). It’s tagline is ‘Crowdfunding Creativity’ and its based out of Sydney and Melbourne.
Now if you don’t know what crowdfunding is, it’s basically pitching an idea (for a project, event, product etc) to the online community who can choose to donate to fund your project if they like the sound of it. Where Pozible differs from other crowdfunding sites is that it provides the possibility of offering rewards to potential donators based on how much they give. It’s an excellent tool for broadening the market for ‘investors’ in all sorts of creative projects, as well as a great indicator of market demand for certain projects.
There are tons of success stories, but then there aren’t. For example, Dash of The Dead Australia recently announced on their facebook page that they were officially cancelling the event due to sluggish fund raising and not enough time and resources to effectively market their event. They had a Pozible account and aimed to collect AUD $20,000 in pledges, but they failed to even clear $1000. Now it’s not for a lack of interest in zombie-related events, because another on, Patient 0 (a live-action zombie game by IRL Shooter) was pledged over $200,000!
How were there such starkly contrasting outcomes for two seemingly similar projects? From just observing the Websites, Pozible and Facebook pages of the two events. Patient 0 seems to have been marketed much more aggressively, in addition to that it is run by industry professionals. In other words, they have contacts and know how to use them. Also it was marketed at a specific demographic of ‘gamers’ who have a tendency to manically support something they think is cool (sorry to generalize, but i live with three of them so I’d know). It seems like the idea was well thought through before the page was launched. Contrastingly, DotD seemed a bit more amateurish – from the language, marketing style and websites. they didn’t have a proper team in place (they were calling out for volunteers on facebook and their website) and no proper details were given. Also, Patient 0 was marketed to all of Australia (even though they would initially start in Melbourne), while DotD could only promise an event in Victoria.
So had DotD Australia been a little more prepared and done some more marketing legwork, they might have been able to pull it off. Instead of just relying on a awesome idea and a Pozible page to pull it together. Hope they work it out in the future, because I would definitely pledge again!